The Facebook pixel is an important code to have on your website if you are currently thinking about running Facebook or Instagram ads. It’s also important if you are thinking about doing so in the future. If you’re not quite ready to start running ads, it’s still important to gather information about your potential clients. This guide will help you, step by step, install the Facebook pixel. Please, do not hesitate to reach out to me on LinkedIn or via my email email@example.com if you need help.