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How much does SEO Content Strategy Cost in 2023?

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Having a successful SEO content strategy is essential for any business that wants to succeed in the digital age. With the right strategy, businesses can drive more organic traffic to their website and increase their visibility on search engine result pages. However, creating and maintaining an effective SEO strategy can be a time-consuming and an expensive endeavor. In this blog post, we’ll be taking a look at the price of SEO content strategy, including the various components and services that go into it. We’ll also discuss how to create an effective SEO content strategy without breaking the bank.

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What factors determine how much SEO costs?

Unfortunately, the price of SEO content strategy differs from a product you could pick off the shelf at the store. SEO is a skill that professionals spend a lot of time studying to become an expert. Think of any service you pay for, whether it be traditional SEO services or a local plumber. Plumbers are professionals in their space because they have learned the ins and outs of plumbing. Could you figure out how to do it? Of course, you can. It’s a skill. However, professionals in any service line have mastered their skillset. Using SEO experts is no different. The basics of high-quality SEO are simple, but many businesses need time to develop their own strategy, but that’s the problem. It takes time, which many companies do not feel like they have, so they want to hire it out. 

SEO is a service; therefore, it may have some variables that dictate pricing. Some of those pricing factors include:

  • Size of the project
  • Complexity of the strategy
  • Resources available
  • Amount of competition
  • Current level of optimization

With any of these factors present, you can expect to pay a few hundred dollars a month to thousands a month.

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You’re probably wondering what a SEO content strategy includes. Typically, when a business is seeking the price of SEO content, they are quoted for a complex full-service, SEO content strategy which includes:

  • Website and Content Audits – 

You can use Neil Patel’s Free SEO Audit tool to see where your site stands (it’s like an SEO calculator to help your site rank better)

  • Competitor Research
  • Keyword Research
  • Creation of the high-quality content
  • Optimization
  • Link Building
  • Distribution
  • Reporting

SEO companies like, WebFX, is a full-service, very large SEO company. They said, “On average, the cost of SEO in 2022 ranges from $750 to $2000 per month, $80 to $200 per hour, or $5000 to $30,000 per project.” As you see, there are monthly-based, hourly-based, and project-based service pricing.

At WriteRN, we are a small SEO agency that does not offer full service. Our team is lean, like many small businesses, so we focus only on SEO content strategy and SEO content writing, so our prices will always be lower than a full service agency.

Let’s dive into some factors that drive the cost of SEO.

Business Industry

The price of SEO content strategy for various industries varies greatly depending on the project’s scope and the complexity of the required SEO content. For small businesses, it can be relatively inexpensive to have a basic SEO content plan created, but for larger companies with more complex SEO needs, the price can be much higher. SEO content plans are essential for businesses of all sizes to ensure that their website is optimized for search engine rankings and that their content is engaging and relevant for their target audience. A good SEO content strategy will help small businesses stand out from its competitors and increase its online visibility.

Geographic Location

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The price of SEO content strategy can vary greatly depending on the location. For example, SEO content strategy services in the United States can be pretty expensive due to the high cost of living and the competition for SEO services in the country. However, SEO content strategy services in other countries may be much more affordable due to the lower cost of living and the lack of competitors. Ultimately, it is important to compare the prices of different SEO content strategy services to ensure you get the best value for your money.

Type of Service You Need

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The price of SEO content strategy varies greatly depending on the project’s scope and the services utilized for that. For example, local businesses may be able to find affordable SEO services in their area, while larger companies may require a more comprehensive strategy that requires more resources.

Additionally, the type of service needed will also affect the price, as there are different strategies for different objectives, such as improving rankings, increasing website traffic, and increasing conversions. The project’s scope will also play a role in the pricing, as larger projects may require more time and resources to complete than smaller ones.

Talk to multiple SEO consultants if you need help determining which services best fit your website.

Current Brand Awareness and Visibility,

The price of SEO content strategy for current brand awareness and visibility, depends on many factors. They include

  • size of the brand
  • scope of the campaign
  • resources available to support the scope
  • expertise of the SEO professional
  • complexity of the proposed strategy
  • any additional needed services.

Ultimately, the cost of an SEO content strategy for current brand awareness and visibility is dependent on the brand’s specific requirements, and should be discussed with the SEO consultants to get an accurate quote.

How Do You Set a Budget for Seo Services?

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When setting a dollar amount for SEO services, there is no one-size-fits-all solution. The price of SEO content strategy will vary depending on the type of service you are looking for, the size of your business and the number of competitors in your industry. A good starting point for setting a dollar amount for SEO services is to consider the time, effort, and expertise required for successful SEO efforts. Find some experienced SEO consultants to advise you on your needs. Depending on the scope of your project and the type of services you are looking for, you may need to hire an experienced SEO consultant, a content writer, or a web developer to help you achieve your goals. These services can range from a few hundred dollars to thousands of dollars, so it’s important to research what type of services you need and compare prices to find the right fit for your business.

Regarding budgeting for SEO content strategy, there are many factors to consider. A good starting point would be determining the cost of the services you need, such as keyword research, content creation, and link building. It is important to consider the scope of the project and the skills necessary to complete it. You should also factor in costs for any tools or software you may need to maximize the effectiveness of your SEO content strategy. 

Additionally, you should consider ongoing maintenance costs, such as keyword tracking, content updates, and link monitoring. These costs can vary significantly depending on the size and complexity of your project but should be factored into your budget when planning for SEO content strategy. Once you have an idea of the types of services you need and the cost associated with them, you can set a cost-effective budget that meets your needs and helps you reach your SEO goals.

What Should You Do If Your Budget is Tight?

Although the price of an SEO content strategy can be high, there are still ways to make it work on a budget. To be cost-effective and take advantage of SEO content strategy, you can do a few things.

  1. Ensure that you are creating content relevant to your target audience and optimized for search engines.
  2. Focus on creating quality, easily digestible content that engages readers
  3. Use the right keywords in your content and optimize your headlines and titles
  4. Syndicate your content into different channels to increase visibility and drive more traffic to your website.

What is the going price for SEO Services?

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As we discussed, the price of SEO content strategy services can vary. Generally, a business that will pay for SEO content strategy will cost anywhere from $1,000-$5,000/month, while a comprehensive strategy will cost around $7,000-$15,000/month. However, larger projects can cost even more, with some agencies charging up to $50,000 per month for their services. Ultimately, it is important to discuss your project with an SEO specialist to determine the specific cost for your particular content plan.

SEO Subject matter expert Writers Charge More

When it comes to SEO content strategy, subject matter expert writers typically charge more compared to other writers. This is because SEO content writing is a specialized form of writing that requires deeper knowledge and understanding of search engine algorithms. Subject matter writers also have the experience to come up with content that is both SEO friendly and engaging for the target audience. SEO content strategy is a complex process involving keywords, backlinks, and other SEO strategies to improve a website’s rankings.

If you’re wondering if this is an area where you shouldn’t worry about the quality of writing, it’s not.

Google is looking for quality writing over anything else. If the writer isn’t creating high-quality content, there is no point in having content. If you pay for SEO, pay for a good SEO writer. As such, it takes a lot of time and effort from subject matter expert writers to ensure that the content is effective. It is also important to note that great SEO writers are in high demand, which is why they tend to charge more than other writers. At WriteRN, we utilize our nurse writers, who are freelancers. We always shoot for quality when seeking out writers for our healthcare clients.

What Do Most Businesses Pay for Seo Services?

The price of an SEO content strategy can vary significantly based on the project’s scope, the business’s budget, and the SEO agency’s experience. Generally speaking, larger projects with more detailed content strategies will cost more than smaller projects, and more experienced SEO agencies will charge more than those with less experience. Depending on the project’s scope and the budget size, businesses can expect to pay anywhere from a few hundred dollars to several thousand dollars for an SEO content strategy. Additionally, businesses should be prepared to pay for ongoing SEO services such as keyword research, link building, and content optimization to maintain and improve their rankings over time.

The price of SEO content strategy can vary greatly depending on the company you choose and the scope of your project. Many companies offer pricing packages that are based on the amount of content you need, the level of optimization, and the duration of the project. It’s important to focus on communication with your SEO expert for your goals. Some companies may charge a flat fee, while others may charge per hour or project-based. It is important to shop around and compare prices to find the best deal and ensure you get quality service.

Additionally, researching what other companies are charging for SEO content strategy can help you understand what you should expect to pay.

What’s the Return on Investment of Seo?

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The cost of implementing an effective SEO content strategy varies depending on the scope of the project, but the return on investment (ROI) is usually significant. A well-executed SEO strategy can result in higher rankings in search engine results pages, increased organic traffic, and more leads and sales.

Additionally, a comprehensive SEO content strategy can help with brand awareness and improve overall website visibility.

SEO is an effective way to get your content in front of your target audience, but it has a cost. The price of an SEO content strategy will depend on the type of content you’re creating, the amount of work that needs to be done to make sure it is optimized for search engine ranking, and the time and resources needed to do the work. 

A good SEO content strategy can help bring in targeted traffic and leads, but it can be expensive if you don’t have the right expertise or strategy. Ultimately, it’s important to understand the costs associated with your SEO content strategy so you can make an informed decision, and having good communication with your SEO expert can help with this decision. With a well-developed content strategy and a commitment to staying on top of search engine algorithms, the return on investment of SEO can be considerable.

 

If you want a quote for your company’s SEO needs, fill out our form and we’ll jump on a call >> Form

About the Author

Janine Kelbach RNC-OB
Janine Kelbach RNC-OB

Janine is a Registered Nurse since 2006, specializing in labor and delivery. She still works at the bedside, as needed. She built Write RN back in 2015 when she started as a freelance writer.

Over the years, and many clients later, she studied marketing, grew her marketing skills, her portfolio (over 200+ pieces), and her business to the agency it is today.

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