How to Structure a Blog Post
Plan It OutThe first step to structure a blog post is to plan the content strategy. You have to ask: Who is your audience? This should not be an overall topic like “pet lovers”. If you write blog posts about all different topics, you won’t be found because you won’t look like an “expert” in anything. Try to scale down (or niche down) to see if you can specify what it is you exactly want to provide information about.
Be the GuideThen, guide the reader. You can do this in several ways. Start by making blog posts answering:
- – How to
- – Why
- – What you can do to…
Set Up SystemsEven though I wrote this blog post to help business owners write their content and structure a blog post, it doesn’t mean there isn’t a link in here for me to help you. You have to have a call to action for your reader. Think about what you want them to do next. The purpose of blogging is to grow your business. Ask yourself, what do you want your reader to do next?
- – Sign up?
- – Click on a link?
- – Download something?
- – Share it?
The Actual Structure
HeadlineI like to do this last after I have the entire post was written and I know two things:
- – What exactly I wrote
- – What problem I am solving
The IntroductionI usually write my Introduction second to last. It is essential to structure a blog post to help you introduce the entire post. A good introduction helps engage the reader and guides them to want to learn more from your content presented. What to include in an engaging introduction :
- – Ask a question and make sure it’s relevant to the post
- – Tell a story
White SpaceAfter the introduction and before the body of the article press enter twice. This helps your eyes take a break. You can add an image before the post as well.
The BodyWriting for the web is different than writing for magazines or newspapers. People want to read but really people want to skim. The body is composed of the main points of your article. To make it easy on the reader include things like:
- – Lists
- – Bullets
- – Social breaks “tweet this quote” etc.
Before ConclusionBefore your conclusion, add another space for images, tweets to share or an email list sign up. It all depends though on how long your post is. Don’t add too many images or links because it can look spammy.
ConclusionI write my conclusion third-to-last. The reader should be able to gather all they read in your article in two short paragraphs. When writing your conclusion take note to focus on:
- – The benefits of how to use the content
- – Let the reader know what’s coming up next
- – Ask an engaging question
- – Challenge the reader to something
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