Now more than ever, healthcare companies are primarily functioning online, whether it’s selling products, services, and more. How do these companies actually reach their ideal clients and make money? Getting their messages out there with the help of nursing blogs and increasing traffic to their websites are a big piece and necessary for success.
How do you actually do that though, other than advertising? Easy – write a blog!
Blogging is extremely beneficial for growing your company and your overall success in so many ways, including:
In the end, the more blog posts you create, the more benefits you’ll see and the more engagement you’ll have!
In this article, we’ll discuss more benefits of having a blog on your website and specifically why nursing companies should have nursing blogs and why other nurses should write them.
There are millions of nurses in the United States, making them a large demographic for consumerism. Companies like mentorship groups or product selling companies like scrub companies should ALL have a blog on their website for all the benefits mentioned above and more we’ll discuss throughout. But, what makes these nursing blogs specific and most beneficial for nurses and nursing companies? That they focus on nursing subjects! For example, a scrub company should have articles covering all types of nursing topics, not just about clothing, so that they can attract all types of nurses to their sites! These articles can include things like scheduling tips, gift guides, tips, survival guides, and more. These blogs make your website and, therefore, your product or service more personal and more appealing to your ideal clients- NURSES!
So who actually writes these blogs? The best answer is a nurse writer. This is a nurse who also does freelance healthcare writing, has writing training, or has writing experience with similar projects. Nurses are the BEST option because they know your ideal client intimately because they ARE your ideal client. They can identify with the audience on a deeper level than just a writer, a marketer, or a social media manager.
As you can see, there are so many benefits to having a blog on your site, especially if you’re selling to nurses, and even better if that blog is written by a nurse. But what specifically can you expect to gain from having nursing blogs? Here are just a few benefits you’ll see almost right away after adding a blog to your marketing strategy:
Having nursing blogs on your site equals having more words that will be identified in a search engine. So, when a nurse uses a search engine to look into something, the more blog posts you have, the more often YOUR site will pop up in their results. The more people who are directed to your site, the more traffic you have and the more sales you will make!
When you start a business, you’ll attract some people right away, especially friends, family, coworkers, etc., who already know about your product. However, many companies stall after a while, which will also stall your sales and your success. Nearly 20% of all new companies fail within the first year because they can’t attract new customers. Nursing blogs can help prevent this from happening!
You’ll also be able to attract people for more FUN reasons! So, for example, if you sell scrubs, you’ll be able to attract people to your site with a blog who are NOT searching for scrubs but might be looking at something else like a night shift survival guide or a gift guide for nurses. Making your website FUN will attract clients looking for fun and inherently attract more people in general.
Nursing blogs should be about a broad spectrum of topics, but some should definitely be about your specific product and why it’s perfect for your ideal clients. Using the example of a scrub company again, some blog articles should show your clients why buying good scrubs can make them feel happier, more confident, and more comfortable while at work. This will really help you identify and connect with your clients in a way that sales pitches or advertisements can’t do alone. People may not know the benefits of a good pair of scrubs until they read the blog post about it and then really consider buying some!
As previously mentioned, blog posts live on your website forever. This makes them the perfect advertising for your company in a way that adds can’t. Adds run for a certain period of time and then disappear. Blog posts NEVER disappear, and people discover them even years after you post them. This will continue attracting new clients to your site long after you post the article and the more the most, the more people you’ll attract!
Blogs are personal, so they make you and your company more personal. This helps create a community and a network of clients that identify with you, your company, and each other! This network is crucial for creating long-lasting and trusting relationships with your clients, which will help with your own long-lasting success.
Convinced yet? The benefits of having nursing blogs on your nursing company site are endless, and these are just a few! You’ll create a community of trusting and loyal customers, you’ll attract new ones every day long after you post, and you’ll have more success in your business FASTER. A nurse writer is an invaluable tool for this success, so get started now! Check out the content writing services at WriteRN today!
Alison Shely, DNP, FNP-C is a nurse practitioner, nurse coach, yoga teacher, and nurse writer who specializes in articles, blogging, and copy. She has been in nursing since 2014, working in intensive care, women’s health, and primary care as a registered nurse and family nurse practitioner. She has written for a variety of publications including Rncareers.org, Moxie Scrubs, Aspen University, and more. She is also the winner of the 2020 Shift Report writing contest for Next Level Nursing. Her specialty topics include mental health, health and wellness, yoga philosophy and practice, and community health. She also serves as a mental health coach primarily to other nurses and healthcare workers concerning healthy lifestyles and mental health.
Visit her website for coaching details: npcoachalison.com
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