These days, most people turn to search engines for their medical needs. If you haven’t thought of building up your own healthcare website to snag your future patients, then you are missing out!
Based on a 2003 Pew Research Center study, nearly 80% of users search for medical and health information online. That means most users depend on medical information online to find the right services or answers to their medical questions. The main goal of a healthcare website is to communicate and serve their current and prospective patients.
The internet plays an important factor in consumer health. They look for accessible and accurate information. They need a website that they’ll trust to give them answers to their questions.
Essential Things That Your Healthcare Website Must-Have
So, do you make your website engaging, captivating, and informational for your patients? Don’t worry! Here are the five essentials any healthcare website should have.
1. Have a Content Management System.
Having your content management system (CMS) is the very first essential element for a medical website. A CMS allows you to edit your website of minor changes without a need for a web developer. It saves you time and money for having this.
An open-source CMS is royalty-free, and no licensing is required, such as WordPress and Joomla.
2. Have a clean design, and it’s mobile-friendly.
The web is a scanning medium, so keep your information neat and precise. Don’t make your patients go through a hard time finding the information that they need. It is a common problem of medical or healthcare websites.
And, have a responsive website design. Make it mobile-friendly. Most of the patients search on their mobile devices, so you’ll need to optimize your site for mobile.
3. Easy to remember website URL
The best way for you to be at the top of a patient’s mind is by having an accessible website address. Doing this would increase your site visits and increase your sales and ranking. Avoid long and tricky spelling for your website address; choose simple, applicable, easy-to-remember words.
4. Use language that speaks to your patients
Always remember you are writing for your patients, and not all of your readers are medical practitioners. Although you are well-versed with medical or health terms, others are just new to them and rely on you to help them understand it. Your website should attract patients with patient-literate information that they can understand and can help them out. As much as possible, limit your use of jargon. Doing this would stir your patients away from confusion and frustration.
5. Always include your contacts and location.
Now that you have your potential patients hooked, they’re going to want to visit your location to schedule an appointment. Display your contacts and location on the accessible part of your page so they would know how and where to reach your business. Make sure that the phone number is clickable for mobile users. And, add Google Maps to your location to provide driving direction and boost your businesses’ visibility.
A healthcare business website is where the first step happens. Following the steps guarantee an increase in the number of patients, traffic, and sales. Are you ready to get started with your healthcare website and experience its benefits? Our team at Write RN provides a web design service perfect for your healthcare business! Simply fill out this form, and we’ll get in touch with you.