How Nurse Writers Help Conquer your Content Marketing ROI Goals

Content Marketing ROI: How Content Writers Help Conquer your ROI Goals

As you know, it’s tough for any employee, pulled in different directions, to focus and produce quality content for the business. When I speak with a content manager, director, or CEO from a healthcare company looking for help with writing, they often wear too many hats within the company. In this instance, outsourcing with nurse writers can play a vital role for a business that wants a clear ROI for its content marketing efforts.

It’s impossible to deny the need for and importance of healthcare content marketing in today’s business world. Let’s not forget those who make it happen in healthcare, nurse writers. In content creation, when help is needed, you want to hire a professional who you can:

  • Rely on for timely deadlines
  • Come with the expertise and know-how
  • Trust to deliver high-quality results 

We pride ourselves at Write RN on delivering those needs. 

Why Should I Hire Nurse Writers to Increase the Company’s ROI?


Hiring a freelance nurse writer is often more cost-efficient because your internal team can focus better on the business than on writing content. Working with a team of experienced healthcare writers with diverse skill sets can benefit you by receiving the quality content you need to grow. Nurse writers provide your business with flexibility and fewer overhead costs compared to having an in-house content team. With nurse writers, you only pay for the content we deliver instead of a salary from an internal candidate. It allows you to pay for content when you need it. <<Did I mention we have a nurse (RN + NP) database of over 130+ nurses who write content?

Hands-off for You!

When you outsource your content to nurse writers, you are hands-off – opening you up for more work on the business to increase ROI.

First, we start with a discovery call to get to know you and your business. Then, with little work on your end, we take over, package your deliverables (in a bow), and deliver them to your inbox. You will work one-on-one with the project manager at WriteRN, and the content will be delivered to your inbox within 10-14 days, no matter the project size. Then, going forward, month after month, the process becomes streamlined.

content writers

Training and Development

In terms of training and development, nurse writers take on the responsibility of getting additional training (ahem, SEO) and developing their skills to offer clients better content. Nurses stay current on best practices and evidenced-based references and citations. That said, you don’t have to worry about training them because they are equipped with valuable knowledge specific to your healthcare industry.

They have time to take online classes or courses because they’re investing in their freelance career. Writing for healthcare content marketing agencies and businesses on a contract basis is our business–and it shows in the high-quality content we produce.

Word-of-Mouth Marketing

We have our social media channels at WriteRN to share and repost your content. The writers also share it among their channels. That alone – the networking they can do on your behalf – is a good reason to hire a nurse content writer. Persuasive content is also the key to getting quality links back to your site. Hiring a nurse writer that can entertain you and your readers is what makes great content that is reposted, reread, and shared. Every high-value link back to your great content will increase your sales and search rankings over time. One excellent link today translates to additional sales tomorrow.

When you outsource, you pay as you go. Even if a content writer charges more per project than an in-house hire, you’re still saving money.

Our nurse writers put significant effort into your content to make an impression on your clients. We don’t do the bare minimum; we’re not built that way. We want to exceed your expectations, so you often get more than what you asked for and, by extension, a more significant return on your investment.

At Write RN, we always start with a discovery call because we genuinely value of client’s input. It’s not as simple as “placing a content order” because we want to know your company’s uniqueness and target audience. Plus, it’s incredible to meet face to face (well, Zoom to Zoom).

What makes us different than others in our writing agency arena? You guessed it, our database of nurse writers with writing expertise and nursing experience.

We have an editorial process in place to assure quality along the way—the quality of your web content matters.

If you’re reading this post and saying, “Yes, that’s exactly what I need”, head on over to Step one, the intake form, and we’ll take it from there!

We can assure you that our services are a substantial investment in the future of your online business. Invest in quality content, invest in your future.


About the Author

Janine Kelbach RNC-OB
Janine Kelbach, RNC-OB

I’m a Registered Nurse since 2006, specializing in labor and delivery. I still work at the bedside, as needed. I built Write RN back in 2015 when I started as a freelance writer.

Over the years, and many clients later, I studied marketing, grew my marketing skills, my portfolio (over 200+ pieces), and my business to the agency it is today. I am delighted to have been featured on many podcasts, publications, and worked with clients such as Pfizer, Healthline, Medscape, and more.

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