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MCN Healthcare

Case Study

This case study highlights how Write RN helped MCN Healthcare improve their content strategy, making their online presence stronger and more efficient.

 

Challenges Faced By MCN Healthcare

  • The in-house team had no time to write.
  • There was no clear content strategy.
  • Previous experiences led to distrust in outsourced writers.

Objectives

Write RN aimed to help MCN Healthcare achieve the number one search ranking on Google for their blog.

Solutions Implemented

Write RN created a keyword-strategic inbound blog plan using the latest SEO practices:
 
  • Researched keywords and topics relevant to MCN Healthcare’s audience.
  • Developed a content calendar to publish two high-quality blog posts per month.
  • Used trusted nurse writers to create engaging, well-researched content.
  • Optimized each post with targeted keywords and meta descriptions for better search engine visibility.

Results Achieved

Improved Search Engine Visibility: MCN Healthcare’s blog reached the number one spot on Google, bringing more organic traffic and a wider audience.

Enhanced Content Quality: The blog content resonated with the audience, positioning MCN Healthcare as a thought leader and boosting their brand.

Increased Efficiency: By outsourcing blog content creation, MCN Healthcare’s in-house team could focus on their core tasks, improving overall efficiency.

Benefits

  • Improved Search Engine Visibility
  • Enhanced Content Quality
  • Increased Efficiency

Conclusion

Write RN’s approach helped MCN Healthcare improve their online presence and content quality, while also saving time and resources. This healthcare content case study shows the value of a well-planned content strategy.

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Interested in boosting your content strategy? Contact Write RN today to see how we can help you achieve great results.