Nurse writers create content with evidence-based research and high-quality information in a knowledgeable and trustworthy voice.
Promoting Patient Education and Empowerment
Nurse-authored blogs empower their readers to reach their health goals. Rigorous nursing programs and complex patient care experience forge the nurse writer’s clinical expertise and confident voice through the following:
Instruction on how to sense changes in their health and when to communicate these changes to their healthcare providers
A path to obtaining the care they need when they need it with patient prioritization tools to help avoid adverse outcomes
Mindful understanding of patient values, resources, wellness, and lifestyles
Personal investment in optimal patient outcomes
Anticipation and answering of patient questions
How Nurse-Authored Blog Posts Prioritize Patient Needs
Nurse writers inherently prioritize patient needs. Below are a few of the many ways nurse writers approach this position skillfully.
Tailoring education to the specific age group for optimal comprehension and outcomes
Speaking with their audience in a manner that will gain their attention and trust
Using words, format, and phrases that will resonate with their readers
Understanding the risks unique to each generation
Creating appropriate and attainable calls to action
For example, nurse writers help educate older adults that they are not “bothering” but are helping their doctors, nurses, and other providers give better care by asking questions and communicating their medical needs.
Creating Attainable Calls to Action, Mindful of Diversity, Equity, and Inclusion
Nurse writers create calls to action that are relevant, easily attainable, and manageable for a specific audience. They have a heightened awareness of the barriers to good health that patients from diverse backgrounds may encounter. Below are some examples of how nurse writers could address audience-specific issues:
Acknowledging the fear of humiliation LGBTQIA+ community members may have in interacting with healthcare professionals through education on how to locate LGBTQIA+-friendly providers
Educating marginalized patients with rare diseases, autoimmune syndrome, or cancer about the positive impact of asking their providers about clinical trials for their conditions and working with a research coordinator to overcome barriers to those trials
Offering guidance for women on how to engage with easily accessible resources for early prenatal care to decrease maternal and neonatal mortality
Managing Health Literacy Across a Spectrum
The skilled nurse writer utilizes plain language that is compelling for all levels of health literacy. Low health literacy creates risk, and patients often cloak their lack of health literacy out of embarrassment. The nurse-authored blog post will present information in a simple, concise, clear, yet engaging manner.
Gaining Trust with Evidence-based Information
Evidence-based practice drives nursing care for optimal outcomes and risk avoidance. Nurse writers translate these core values into their content.
Below are some examples of the impact the evidence-based clinical expertise of a nurse writer can make:
Cancer-care patients can feel less overwhelmed by their treatment and enjoy life more. They can avoid hospital admissions and treatment delays caused by cancer treatment side effects through effective and timely communication with their cancer team.
A new parent can have the fears of caring for a new baby eased or understand the importance of calling their doctor with postpartum depression signs and symptoms.
With a well-crafted article that is succinct yet an attention grabber, a college student can gain an in-depth understanding of how to take antibiotics for maximum effectiveness. They will learn the importance of preventing antibiotic resistance and how to avoid diarrhea—an inconvenient interruption to lectures and exams.
Understanding the High Stakes
Nurses work hard to avoid adverse outcomes due to a gap in patient knowledge. The stakes are high, possibly leading to life-threatening situations related to a lack of understanding. Nurse writers ensure patients and caregivers have the tools and expertise to prioritize their needs. They understand and explain the critical nature of calls to action for specific concerns, like the following:
The need for immunotherapy patients to promptly report symptoms to avoid possible discontinuation of an effective treatment for a life-threatening condition or treat a life-threatening side effect
The critical importance of prompt treatment of joint bleeds and frequent robust physical activity for those with bleeding disorders to avoid life-altering chronic joint pain
Using population-specific motivators to have immediate evaluation of chest pain or other signs and symptoms of a heart attack
The importance of strength and agility rehabilitation after a hospital stay to avoid life-altering falls
Nurses Create Credible, Human Content
The nurse writer can research and leverage audience characteristics to create content with a rich texture, a sense of empathy, and relevant calls to action for the intended audience. They can broaden research for audience characteristics with Artificial Intelligence (AI) through requests for population-specific barriers to and motivators for good health and healthcare.
For example, in a query made of an AI program for a specific city in the Western US, the program returned poor air quality, large swaths of distant rural areas, a lack of healthy food options in many portions of the city, and a significant non-English speaking population as barriers to healthcare or wellness. For motivators, the AI-generated insight included a culture of close-knit communities, a strong sense of family, and agricultural heritage. A nurse writer can pull from their experience to leverage these qualities to connect with their audience.
The need to verify AI-generated information highlights the nurse writer’s advantage over AI in crafting content. AI does not discern fact from fiction and can incorporatebiases. Another advantage is that the nurse writer will weave the distinctly human art of clinical judgment through their content.
SEO-Friendly Nurse Writer Blog Posts
Nurse writers want the best for their clients and to get their relevant content into the world to enable improved patient outcomes. Accordingly, AI is a valuable SEO review tool with the vast and rapid net it casts for relevant information. Many experts praise AI for SEO. AI can rapidly identify keywords and phrases for a particular subject or topic of research when specifically asked to do so.
Still, the keywords generated by AI require verification. Vetting can occur with a quick comparison to keyword search programs and comparison to the keywords and phrases often included in evidence-based research articles.
Watch Your Audience Flourish and Grow with Nurse Writers
Nurse writers are personally invested in positive patient outcomes, providing attainable calls to action that align with patient traits. Patients will understand how to prioritize their needs through effective communication with their healthcare team and have a path to overcome their barriers to care.
Nurse writers will add an engaging spin, offer compassion, and inspire patient empowerment throughevidence-based information in an easy-to-read manner.
To see your brand and audience flourish and grow, hire vetted nurse writers through Write RN.
Jill Squire has enjoyed a career in nursing as an RN, BSN for over 30 years, and OCN for over 12 years. Jill is passionate about effective and easily actionable patient education content. Her nursing experience is an eclectic blend of oncology, hematology, rare diseases, bleeding disorders, emergency room, case management, oncology navigation, and leadership. An avid historical fantasy writer and creator of fun-themed weekly planners, she enjoys stretching her creative wings. Jill adores baking biscotti, raucous game nights with family, and spending time with her husband birding, bicycling, and hiking. You can connect with Jill at www.thebirdingnursefreelance.com or firstname.lastname@example.org
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