Staff Garden
Case Study
This healthcare content case study highlights how Write RN helped StaffGarden raise awareness of their Clinical Ladder tool for nurses, enhancing credibility and boosting traffic and rankings.
Challenges Faced By Staff Garden
- Needed to draw more awareness to their product.
- Needed nurses’ voices.
- No clear strategy.
Objectives
Write RN aimed to help StaffGarden increase awareness and visibility of their Clinical Ladder tool by leveraging the authentic voices of nurses.
Solutions Implemented
- Researched keywords and topics relevant to nurses and their needs.
- Developed a content calendar to publish two high-quality blog posts per month.
- Engaged nurse writers to share their experiences with the Clinical Ladder tool.
- Produced informative blog posts showcasing the tool’s benefits for boosting morale and retention among nurses.
Results Achieved
Increased Awareness: Write RN’s strategy helped StaffGarden reach a wider audience of nurses across the country, raising awareness of the Clinical Ladder tool.
Enhanced Credibility: Featuring nurse writers discussing the tool’s benefits, StaffGarden established itself as a trusted information source in the healthcare industry.
Increased Traffic and Rankings: The inbound blog strategy improved StaffGarden’s search engine rankings, driving more traffic to their website and increasing visibility and engagement.
Benefits
- Increased Awareness
- Enhanced Credibility
- Increased Traffic and Rankings
Conclusion
Write RN’s approach helped StaffGarden raise awareness, enhance credibility, and boost website traffic and search rankings. This healthcare content case study demonstrates the impact of a strategic content plan, showcasing our SEO success stories, medical content strategy results, and nurse-led content success.
REVIEW NO. 1 OF 2
"A natural extension of our brand and voice."
Janine and her team have been fantastic to work with and a natural extension of the EARN Cares brand and voice. She’s able to work with clear timetables and minimal interaction which makes our collaboration easy and rewarding. I am grateful for her talent which blends a growing knowledge of healthcare experience with digital marketing and engaging communication.
Ryan | CEO, EARN Cares
REVIEW NO. 1 OF 2
"Quick turnaround time."
Janine and her team of Nurse Writers were exactly who we needed on our team as we were building out our content for Networth Nurse™. It was important for us to use nurses for our blog creation, because the majority of our readers are also nurses. The work was completed with a high level of professionalism and with a quick turnaround time – which is always a plus! Will continue to use Write RN for future projects!
Savannah A. | Networth Nurse
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