We’re lucky to have the internet literally within reach from anywhere on any device. Patients rely on the internet for their medical questions and believe the healthcare content that is out there.
With the increase of searches within the medical industry, healthcare providers use blog posts or any written content to reach their patients. Benefits include boosting the number of patients to your clinic, and the traffic would cause your ranking to increase on search engines. Most practitioners are not sure how to get started writing content that would engage their audience and to what type of content can be engaging and informative to their patients. Below is the process of how you can write content that potential patients or readers would want to read.
1. Audience First.
When creating your content, the first thing that should come to mind is, “who is this intended for?”
Know who the content is for and what they are looking to solve from the piece. Provide information that would give patients answers to their questions. It is what most healthcare content lacks. Most medical content is for the general public. Choose the subject of your content and knowing who your target audience is will make it easier for you to focus on a specific topic.
2. Buyer Persona
If you are struggling to know who your target audience is, have a buyer persona. A buyer persona is an imaginary person who is your ideal customer. Understand the buyer’s persona needs and what they want to know from your content.
3. Keyword Selection
Stay up-to-date with the current keywords being used by people searching in your industry. You can do a simple keyword search. It can help you determine the relevant keywords or the keywords your competitors use for their blog post.
Your keywords should appear on your headline and at least once in the sub-heading. But, don’t go overboard in using these keywords. Don’t stuff your content with keywords; this is called keyword stuffing. Search engines penalize your content and see it as spam when you keyword stuff.
4. Evidence-Based Healthcare Content
Research facts that would back up your content for a more solid piece. Evidence-based information avoids misinformation and false claims. It also builds your reputation and builds your patients’ trust. Since it could affect your customer’s health, you need to feed your readers with accurate and well-researched information.
5. Make use of samples.
Making use of samples solidifies your content. It helps readers understand complex information. Be specific with your samples you are trying to explain the information to them, not try to confuse them.
6. Do your research.
Since you are writing in the healthcare industry, the things that you are sharing in your content are accurate. Patients need content that they can rely on and backed up by research.
7. Have an outline.
Writing is a tough process; having a structure to know where you are heading can ease your task. Starting with an outline will help you organize your thoughts and help solve the reader’s problem.
Set up guidelines for each of your healthcare content to keep your writing on the right track. Having an outlined result in better-structured content.
8. Proofread your work.
Have thorough proofreading before you publish your blog post. Well-written healthcare content will increase your credibility. Re-read it aloud over and over again to find words or information that should be replaced or removed.
Writing when done right is rewarding. Most potential patients look up on search engines to help with their medical needs and rely on the content that you make. Accuracy and up-to-date articles are key to capturing and earning the trust of your patients. Follow these tips, and you’ll see an increase in traffic on your blog pages.
Want to implement these processes but don’t have enough time to go through each step? We can help! Our team consists of professional nurse writers who aim to deliver top-notch healthcare content within your deadline with high-quality results. Experience how we work by filling out this form!