- By Maureen Mitchell, RN, BSN
Health and wellness writers can elevate their brands by utilizing specific SEO strategies, resulting in more meaningful and organic traffic.
Search engine optimization (SEO) is invaluable for any online industry. It ensures that the creator’s content is easily searchable and likely to be found by consumers. Techniques such as keyword usage and high-quality content are essential to increasing rankings among search engines.
Health and wellness writers are especially important to strategic SEO and the creation of quality healthcare content. As a health professional, the writer can enhance the quality of a piece by bringing true, accurate, and first-hand knowledge. This high-quality material is a large part of what makes a health and wellness writer’s content more visible and reliable.
The Role of Strategic SEO in Health and Wellness Content
Strategic SEO is a concept that sets the standard for producing quality and engaging content online. As healthcare is an ever-expanding industry and the options for patients and consumers sometimes feel limitless, companies must improve their online rankings.
In the vast world of healthcare, it’s easy for content to get lost among the millions of publications available. When a website uses strategic SEO, consumers are more likely to find and trust their brand. It is imperative to the consumer that the content they rely on is accurate, trustworthy, and adheres to the ethical guidelines essential to the healthcare sector.
How Health and Wellness Writers Enhance SEO
There are many specific SEO techniques health writers can implement. Some of the most effective methods include the following:
- Keywords: Using relevant keywords that your target audience will likely search for
- User experience: Employing links, images, and infographics to create an easily navigable page
- High-quality content: Committing to accurate and researched information throughout
- Readability: Translating complex medical jargon into readable content
When using strategic SEO to create healthcare content, health and wellness writers balance techniques like quality content and keyword usage. For example, if writing a health and wellness newsletter, the writer should be familiar with their audience and craft engaging and targeted content while using specific keywords to keep the article relevant.
Using specific content structures is another effective strategic SEO technique. Organizing content with headers allows writers to increase readability. Bulleted lists are an effective way for the reader to scan the content.
Crafting Quality Content for Strategic SEO Impact
Consumers of health and wellness content are looking for accurate, factual, and engaging information. Strategic SEO can help ensure these needs are met. Unlike so much other misinformation in the digital world, misinformation in the health industry can result in catastrophe. Quality and accurate writing is a way to ensure that the content is not leading readers astray.
Google’s concept of E-E-A-T (experience, expertise, authoritativeness, trustworthiness) is a way for the company to ensure that the content presented on the search engine results page meets their high standards. By bringing first-hand knowledge to a publication, health writers like nurses can offer specific and unique perspectives, ensuring research, factual accuracy, and trustworthiness in their writing.
Essential SEO Tools for Health and Wellness Writers
Keyword usage is one of the most important strategic SEO techniques. Writers can use a few tools, including Keyhole, Semrush, and Google Keyword Planner. These tools help writers generate keywords, analyze their effectiveness, and compare their rankings with competitors, promoting healthcare organizations’ brands more effectively.
Another important tool is Awario, which tracks conversations about your business on social media. Awario specializes in brand monitoring and can keep writers updated on relevant client mentions. It can also filter through all the extra “noise” on the internet to provide clients with the most meaningful information.
Success Stories
Employing strategic SEO techniques is a proven way to boost brand awareness and build a successful web-based company. Many case studies demonstrate how integral SEO strategies are for the healthcare industry. The nurse writers at WriteRN achieved the number one search engine result on Google for their client, MCN Healthcare. They implemented the latest SEO data, such as extensively researching keywords and consistently publishing two blogs monthly, transforming MCN Healthcare’s internet presence.
Another success story is how WriteRN took a clinical ladder nursing tool from StaffGarden.com and massively improved its ranking. By using nurse writers who are knowledgeable in strategic SEO, WriteRN was able to craft high-quality and compelling content that was invaluable in enhancing StaffGarden’s success.
In today’s digital marketing world, consumers require access to high-quality, readable, and accurate information. Nurses and other medical professionals use strategic SEO to ensure their content is easily found online. Companies using expert health and wellness writers can market, analyze, and adjust their content using SEO strategies to become more successful. Learn more about how to find the best health and wellness writer for your specific project by visiting WriteRN.
FAQs
What is strategic SEO, and why is it essential for health and wellness content?
Strategic SEO uses keywords, high-quality content, and organizational structure to create online content that achieves higher rankings and more traffic. This strategy is essential for consumers to ensure they get the most accurate and reliable information.
How can health and wellness writers directly impact SEO rankings?
Health and wellness writers impact SEO rankings by bringing quality, accuracy, and first-hand medical knowledge to the content.
What are the best practices for integrating keywords into health and wellness content?
The most important things to keep in mind when integrating keywords include the following:
- Choose relevant keywords.
- Use keywords organically in about 2% of the article.
- Use keywords in meta titles and descriptions.
- Strike a balance between keyword usage and readability.
How does a meta description enhance strategic SEO?
Meta descriptions that employ keywords allow users to see a snippet of the content, helping them quickly determine if the information will be helpful.
How do successful health sites measure the impact of strategic SEO?
Healthcare organizations can measure the impact of SEO by analyzing website traffic, tracking their rankings on search engine results pages, and monitoring the quality of their content. Keyhole, Semrush, Google Keyword Planner, and Awario are tools for measuring these points.
References
Anchor. (2024, March 7). Why SEO for the healthcare industry is important. https://anchordigital.com.au/articles/why-seo-for-the-healthcare-industry-is-important#:~:text=One%20of%20the%20most%20common,your%20visibility%20in%20search%20engines.
Jarboe, G. (2024, March 2). 7 Strategic SEO insights & tactical tips for 2024 and beyond. Search Engine Journal. https://www.searchenginejournal.com/seo-strategic-insights-tactical-advice/383325/
About the Author
Maureen Mitchell, RN, BSN
Maureen Mitchell, RN, BSN, is a registered nurse and aspiring freelance writer with 15 years of clinical experience including med-surg, orthopedics, and telemetry. For the last 12 years, she has specialized in oncology. She received her BSN from West Chester University in 2009.
