A writing style guide is a guide for those who write content for your specific company. In short, it’s a set of rules to follow when you write anything that represents the company’s brand and voice. The guide covers areas of format, tone, voice, grammar, as well as citations. It differs from a brand guide because a brand is a way the company expresses itself visually, like in typography and colors.
The writing style guide helps keep messaging, tone, and voice consistent throughout every piece of marketing material. It guides the writer how to write for your specific audience and helps maintain the identity of your brand.
Every company that has content written, whether in-house or outsourced, should have a writing style guide. It helps your inhouse team as well as your outsourced writers stay on track with your company’s voice, style, and tone.
Before we start writing your style guide (which you can also download this writing style guide free template) let’s discover a few things first your audience, voice, and tone.
About the Author
Janine Kelbach, RNC-OB
Janine is a Registered Nurse since 2006, specializing in labor and delivery. She still works at the bedside, as needed. She built Write RN back in 2015 when she started as a freelance writer.
Over the years, and many clients later, she studied marketing, grew her marketing skills, her portfolio (over 200+ pieces), and her business to the agency it is today.
