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Healthcare Content Strategy Blueprint for 2022

Healthcare Content Strategy Blueprint for 2022

The success of your business depends on a healthcare content strategy that delivers results. That may sound intimidating, but let’s break it down into a few steps to drive your strategy. Ultimately, the goal is to lead existing and potential clients to your product. You can achieve that by offering quality healthcare content. Let’s map out a blueprint of fail-proof ways to drive clients to your business.

Healthcare Content Strategy Blueprint for 2022

Define Your Goals

This important and often overlooked step is critical when establishing your healthcare content strategy blueprint. It sets the tone for design and an overarching plan. Your team will decide and develop a mission statement, specific and attainable goals, and a measurable growth plan to track progress. Your goals should focus on what content is needed to drive your project successfully. Often the goal is to rank high on search engines, ultimately driving more traffic to your business.

Brand Awareness

How will people know what you can do for them? They won’t until they understand your business and recognize the value you can bring them. They need to become familiar with your brand and think of your services when they need help. Brand awareness helps you educate your existing clients, generate new clients, and convert them to loyal consumers. When your clients know what you can offer, you want to identify a brand focus. This focus will drive your business identity. An example would be a marketing agency that focuses on health content, and the brand focus would be that nurses write all of the content.

Target Audience

Ask yourself, who is my audience? Who needs my help? When you focus on the “who” rather than the “what,” you discover your target audience. A way to help identify your target audience is by setting up a social media poll. Then you can ask a few questions to help narrow your focus on your target audience.

User Experience

This next step in your healthcare content strategy is closely related to your target audience. Once you identify the group of people you can assist, what are the needs of those individuals? Content drives results when it connects with the needs of the user or consumer. A few questions you may want to ask yourself are:

  • How easy is your website to navigate?
  • Do the pages load quickly?
  • Do the links work to bring the client to an action item?
  • Can I convert someone interested in my product to an actionable item?
  • Are clients satisfied with my products, application, system, or service?

human hands using tablet computer to create a Healthcare Content Strategy Blueprint for 2022

Website

Every business, regardless of the industry, needs a website. Your website is your online presence and creates credibility in your business space. Checking out your website is one of the first things a client will do when researching your business. Your website can make or break your business. Unfortunately, many companies feel they are not tech-savvy or do not want to invest in website development. That mentality will slow your growth. Your digital presence should be good quality, easy to navigate and display what you can do for your client and how they can get in touch with you.

A call to action (CTA) button is great because it allows you to connect with your potential client. In addition, the CTA encourages your client to act on something. An example of a CTA is asking the client to enter their email address and sign up for your newsletter.

Social Media

A social media presence is an extension of your business. It allows you to connect on different platforms with existing and potential clients. In addition, social media will enable you to communicate with people worldwide and let them know how you can assist them. As a result, you can build your brand recognition and connect with your target audience. Those personal connections are what drive action.

High-Quality Health Content 

What is high-quality content? High-quality content answers all of the doubts and questions of your reader in a single spot. Content can include blogs, articles, or posts. The purpose of your content is to create a presence as an authority in your business. You want to be known as their reliable, go-to source for information and assistance. Therefore, it is essential to have quality health writers assist with your online presence when writing health care content. High-quality content can do several things for your business.

  • It builds trust with new and existing clients.
  • Creates SEO maximized content
  • Distribute helpful, evidence-based information
  • Excellent content strategy drives a top spot in search engines.
  • Write specific content to your search intent and call to action.

Gap Analysis

“A gap analysis is a method of assessing the performance of a business to determine whether goals are being met and, if not, what steps should be taken to meet them.” Sometimes it can be difficult to look at the areas that are not succeeding. However, this is where the potential for growth lies. 

Every three months, make a goal to measure your successes and failures. For example, how much time do clients spend on your website or social media sites? This analysis will help drive change and improvement in your healthcare content strategy. If you receive feedback, use that to adjust your goals.

Upcoming Trends

What strategy is going to bring your business to the next level? Let’s explore potential areas for growth and how your business can connect with clients and deliver results.

  • Connect with your potential clients
  • Be specific, how will you help your client?
  • What services will you provide them?
  • Build your social media presence
  • Maximize your SEO health content
  • Post videos showcasing your services
  • Move towards a full-service marketing company

Building a successful business relies heavily on your healthcare content strategy. Write RN offers a custom, one-stop marketing approach for healthcare companies looking to move to the next level. We got you covered if you need help with creating your healthcare content strategy. Schedule a discovery call with Janine and her team at Write RN.

About the Author

Jeanine Clancy MEd, BSN, RN
Jeanine Clancy MEd, BSN, RN

Jeanine Clancy MEd, BSN, RN, has been a nurse for twenty-seven years with an extensive background in perioperative services, school/community health, quality, education, and leadership/administrative roles. Jeanine creates high-quality health content and is a mom (to 4 fabulous kids), dog mom, and avid hiker. For more information on my services, please visit inspiremedicalwriting.com.

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