A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. Content calendars typically include upcoming pieces, status updates, planned promotional activity, partnerships, and updates to existing content. Content calendars help you create a beautiful system that makes the workflow seamless.
There are lots of cool tools to create new content for your Healthcare Business. Use tools that are at your fingertips. Try to start with a pen and a piece of paper. Sit and think without distractions. When you sit and think, try to think of 3-5 content buckets and then 3 topics under those buckets. When you are brainstorming, think about your target client and what they want to know.
There are tools out there that exist specifically for creating, managing, and collaborating on your content calendar. Depending on how much content you publish and how big your team is, you may want to invest in content calendar software.
Creating a content calendar from your piece of paper to the computer can include a tool. When you figure out which calendar you’re going to use, you’ll want to make sure the information and functionality of this tool will provide you the results you need. If you’re running a team of seven people who work with a lot of consumer-facing brands, you need a tool that tells you who does what, when it was done, when it was approved and when it was published – and then how successful it was.
You can use Dropbox, Google Drive, or iCloud. A blog source library should have several features:
After you’ve gathered all the useful information for the article, try to answer the questions to customize the content calendar process:
You don’t have to sweat and do these things alone! We can work in the background to handle all your content and social media strategies while you focus on the other parts of your business. Check out our social media and content packages and let us know if you need help implementing these ideas with a qualified nurse writer!
Janine is a Registered Nurse since 2006, specializing in labor and delivery. She still works at the bedside, as needed. She built Write RN back in 2015 when she started as a freelance writer.
Over the years, and many clients later, she studied marketing, grew her marketing skills, her portfolio (over 200+ pieces), and her business to the agency it is today.
Let’s discuss the importance of social media marketing in healthcare content marketing and explore some of the best practices for leveraging social media marketing to achieve success.
One of the duties of nurses is to provide health information to the public. Many nurses do this by writing for public forums to reach their target audiences.