- By Write RN
There is a little voice at the back of your mind asking, how do you know if it is the perfect time to outsource your content writing?
Outsourcing is a smart move. You know that!
Delegating your content is a daunting plan, and many will hesitate to make that leap of faith because there is no certainty about what’s on the other side. But having so much content to write and little time to do it can make you think about doing this bold move!
And think about you having to juggle between home and work. When was the last time you took a very rewarding and stress-free vacation without thinking of catching up on your late content plan when you were back in the office? Or how many family activities have you missed because you’re there sitting in one corner of your office planning… writing… and posting your content on socials? You should have used those times to make sales instead!
Take note of this: You are a business owner. Not a content writer. Your business needs other things from you. You have more essential tasks to focus on: sales, client acquisition, the company’s new programs, and other endless creative ideas that you should craft for your business’ success.
So, let’s deep dive into the advantages of outsourcing your content, things to ponder, and when to do it!
First, we need to understand what it is and things to consider before you finally decide to outsource your content.
Outsourcing is a business strategy where an entrepreneur or a company hires a third-party or subcontractors to perform tasks or provide services to a business.
Many would think that they can do it all BUT that can really hold up the growth of your business, like facing certain challenges you can’t solve on your own.
Benefits of Outsourcing Your Healthcare Content Writing
The pros of outsourcing your content can outweigh the cons by a mile. So, here is a list of outsourcing advantages to you and your business.
- It is wiser to outsource your content to well-experienced content writers because they have the knowledge on how to write engaging and industry-focused articles that fit your target demographic.
Not sure what type of content will attract your target audience and generate more traffic and leads?
- You can work with a person who is as invested in your success as you are.
- Create high-quality and engaging content without compromising deadlines.
- Content written by subject-matter experts gives you an edge over your competitors.
- Cost-cutting by hiring remote and contracted writers.
- Increases efficiency to post and publishing content consistently. Yes, you read it right! Consistent blogging will help you generate better ROI. Content strategists can plan or recommend the best posting frequency that matches your niche or industry, and they’ll take care of it for you without you having to sweat!
- With the flexibility of your time, you can focus more on tasks that are deemed more vital.
Things to Consider Before Making the Move to Outsource Your Content
How about we take a look at some of these factors, which will ultimately help you make an informed decision in outsourcing your healthcare content?
1. The ability to meet deadlines
Deadlines are deadlines, and I always love the saying “Time is money” which is actually true!
2. Experience
Why not choose the right experts? You’ll be more confident in handing out a task. Trust me, I know.
3. Minimal supervision
The reason you outsource is to have more time to focus more on core tasks, opt for a person that you can do work without you breathing on their backs!
4. Trustworthiness
The key to success in outsourcing your content is a partner that cares for your success as much as you.
5. Communication
This skill should be spot on! Communication is crucial for a smooth-sailing partnership.
6. Pricing
Yes, that’s right. Many marketing agencies will offer you some tempting offers to outsource your content but instead of going for the cheapest offer, compare, research, and then pick the best deal!
The best thing is acknowledging that you need help. This isn’t a weakness but rather a strength that will help you to grow and succeed in your healthcare business.
Are you thinking of outsourcing your healthcare content? Fill out the form to get started with us! We can help with our services in content, SEO, and social media management.
About the Author
Janine Kelbach, RNC-OB
Janine is a Registered Nurse since 2006, specializing in labor and delivery. She still works at the bedside, as needed. She built Write RN back in 2015 when she started as a freelance writer.
Over the years, and many clients later, she studied marketing, grew her marketing skills, her portfolio (over 200+ pieces), and her business to the agency it is today.
