- By Dasha Hyman, RN
Do you want to accelerate sales in your healthcare company? This overview will discuss the value of investing in quality healthcare content to increase your ROI. Producing content can be challenging, but there are initiatives for using high-quality content that will benefit your organization.
What are the Advantages of Investing in Quality Healthcare Content?
Everyone is looking for the answer to their health problems online. This search can range from researching the causes of ankle swelling to leaving a hospital review. Your company can help people navigate solutions. Hospitals, private practices, and other healthcare organizations can all benefit from great content.
Quality improvement research shows that the experiences patients record online affect hospitals financially. Inviting patients to post their experiences on social media can incorporate quality improvement. Better performance provides an environment where businesses can focus on what is important to their consumers and how to improve outcomes.
In addition, orthopedic Surgeon Dr. Howard Luks has seen the positive impact of quality healthcare content. He stated that he had increased revenue and patient satisfaction with a social media presence. His patients felt more confident, informed, and prepared before their appointments. They also loved being in an environment that is intentional about content creation. He was ecstatic about how much his patients trusted him because they saw his blogs and videos. What a fantastic feeling to give your clients the confidence they need for their health care.
How Can I Ensure That My Healthcare Content is Effective in Increasing ROI?
You are most likely thinking about what is in it for your company. You love helping your consumers, but you must also make money. Your ROI, or return on investment, will help you maximize your company’s potential. You also want your company’s money put to good use. Effective content requires a marketing strategy. Here are a few ways to start:
1. Evaluate Your Organization’s Challenges
Goals in your organization can help you strive for more. It is always great to incorporate those goals before starting content marketing. Your company may have pain points that content marketing can help solve. For example, you may need help getting clients to buy your one-of-a-kind blood pressure machine. You want to make your blood pressure machine different from competitors. Identifying your goal will help you focus on what is essential to drive sales. If something is missing, value-based content can hit the spot.
2. Focus on Your Target Audience
Different healthcare organizations have different audiences they serve. A Pediatric office specializes in the care of children up to 18. Healthcare apps that help people lose weight will focus on people who are overweight. A birthing center marketing to a retirement community will not increase ROI. Finding your target audience is crucial to producing content specific to your audience’s needs.
3. Choose the Right Type of Content
The internet and social media are full of beautiful ways to reach anyone. Content marketing channels include emails, blogs, articles, social media, videos, brochures, and more. For instance, entertaining videos on TikTok and Instagram about stroke symptoms promote awareness. But some people don’t have social media accounts and prefer reading a brochure. In that case, direct information about colostomy screenings may be better to have on hand. Trying different forms of content will show which channel is more effective in ROI.
4. Provide Great Quality Content
Nurses work in the healthcare field every day. Hiring a nurse provides increased initiatives due to their expertise in health care. Nurses provide efficiency and passion for healthcare content. They know the industry and will give the best results for your organization. You wouldn’t want someone delivering content about heart attacks who never worked with patients.
5. Get Your Plan in Order
Search for writers on marketing content agencies, job boards, and nurse social media. Take the time to interview your new content marker and see if they are a good fit for your company. Discussing plans provides an excellent opportunity to discuss your vision and goals.
How Can I Measure the Success of My Healthcare Content in Increasing ROI?
Return on investment is a measurement tool estimating the percentage of your profits. Measuring ROI is a great way to analyze success and challenges.
Calculating your ROI is simple. Check out the formula below.
ROI (%) = (Return – Investment) x 100.
Your blog and article marketing campaign cost $300, and you profit $600. The return on investment is around 50%. Wow, you are making money because your profits exceed the cost.
Content marketing evaluation may take some time to figure out the true ROI. Using content that is meaningful creates more income. There are tools online that track website visitors. Analytic tools are a great way to see if people are visiting your page and buying what you are selling. For example, you send someone an email about a new product, and they click a link to your website to get more information about your services.
Value-based content services aim to increase sales for a healthcare company. Everyone has questions and concerns they draw to the internet to find answers. You will enjoy value-based content because you can address your client’s problems. Having the best value-based information for your clients will increase ROI. Producing content can be scary, but you and your clients will benefit.
Book a nurse to do the job if you want the best performance. Learn how nurses can help increase your ROI with game-changing content.
References
Analytics. (n.d.). Welcome to Google Analytics. Google. https://analytics.google.com/analytics/web/#/provision
Collins, M. (2023, January 16). Calculating ROI for Your Healthcare Content Marketing. Businessing. https://www.linkedin.com/pulse/return-investment-roi-quality-improvement-initiatives-solid-phd-1c/
Luks, H. J. (2021, September 23). Healthcare and Social Media… the ROI is Real, but the *Message* Matters. Howard J. Luks, M.D. https://www.linkedin.com/pulse/return-investment-roi-quality-improvement-initiatives-solid-phd-1c/
Solid, C. (2018, June 5). Return on Investment (ROI) for Quality Improvement Initiatives, Part 4: ROI in a Value-Based Environment. Linkedin. https://www.linkedin.com/pulse/return-investment-roi-quality-improvement-initiatives-solid-phd-1c/
About the Author
Dasha Hyman, RN
Dasha Hymans has been a nurse for 8 years. She is currently a Certified Nurse Case Manager specializing in population health. Her passion is producing great quality content such as blogs and articles for Health care companies. Message her on Linkedin to grow your healthcare business.
