5 Reasons Your Healthcare Content is Failing (And How to Fix It)

I’ve spent nearly a decade in freelance healthcare marketing. With that comes many conversations with healthcare marketers across the U.S. The same challenges come up in every conversation.

It’s not just about finding writers or churning out content; it’s about accuracy, workflow, SEO, and scaling without losing quality. And when AI is thrown into the mix, it adds another layer of complexity.

Here are the five most significant pain points healthcare content teams face—and what I’ve learned about solving them.

1. Finding Writers Who Know Healthcare

What’s the Problem?

Finding a freelance writer is easy. Finding a freelance healthcare writer who understands medical terminology, compliance, and audience needs? Not so much.

Companies waste months hiring writers who sound good on paper but deliver content with errors, vague explanations, or incorrect medical advice. That means more time spent fact-checking and, in some cases, completely rewriting their work.

A 2023 study in Health Affairs pointed out that misinformation in healthcare is a growing issue, leading to confusion and distrust in medical resources.

How to Fix It

Skip the generalist writers and work with healthcare professionals who write. That’s what I did when I built Write RN—our team is made up of nurses with real-world experience who understand medical content.

• Hire nurses, physicians, or allied health professionals with writing experience
• Use a vetting process to test for clinical knowledge and writing ability
• Work with agencies that specialize in healthcare content

2. AI-Generated Content: Fast, But Is It Reliable?

What’s the Problem?

AI writing tools can pump out content in seconds, but here’s the catch: They’re not always accurate.

A National Library of Medicine study found that AI-generated health content often contains errors, even when sourced from credible materials.

I’ve had clients come to me after using AI, realizing the content lacked clinical depth or included misleading information.

How to Fix It

AI is a tool, not a writer. If you use it, have a healthcare professional fact-check every piece before publishing.

• Use AI for outlines, summaries, or research, but not final drafts
• Have nurses or medical editors review and verify AI-generated content
• Never rely on AI for patient education or compliance-heavy content

At Write RN, we fact-check AI content for brands that want to use it while maintaining credibility.

3. Managing Healthcare Content Without Getting Overwhelmed

What’s the Problem?

Content managers manage everything—writers, editors, approvals, SEO, and publishing schedules. Without a structured process, things fall apart quickly.

A Content Marketing Institute report found that only 19% of marketers have a workflow for content in place.

I’ve worked with teams where content sits in limbo for weeks, waiting for approvals, and by the time it’s published, it’s outdated.

How to Fix It

A clear workflow prevents delays. Whether you have an in-house team or use an agency, these steps help:

• Use a content management system (we use ClickUp) to track progress
• Assign clear roles for writers, editors, and approvers
• Set realistic deadlines and batch content creation

At Write RN, we manage the entire healthcare content workflow for clients so they don’t have to deal with deadlines, revisions, and approvals slowing things down.

4. Creating Great Content That Gets Seen (SEO Matters!)

What’s the Problem?

You can write the best healthcare article in the world, but what’s the point if no one can find it?

A 2023 study from Semrush found that 91% of content gets zero traffic from Google. That means almost no one is seeing it.

I’ve seen brands publish fantastic medical blogs only to realize they forgot SEO basics. They have no keyword strategy, internal linking, or metadata.

How to Fix It

• Do keyword research before writing (use tools like Semrush or Ahrefs)
• Optimize headings, meta descriptions, and readability for search engines
• Update old content to keep it relevant and improve rankings

At Write RN, we SEO-optimize every piece of content because great content shouldn’t be buried on page two of Google.

5. Scaling Content Without Losing Quality

What’s the Problem?

Many healthcare brands need more content, but quality drops when they scale too fast.

I’ve worked with teams that outsourced to cheap content mills to scale up, only to find that the content wasn’t usable. The medical details were shallow, outdated, or just plain wrong.

In healthcare, quality is non-negotiable.

How to Fix It

• Build a team of vetted healthcare writers who can handle high-volume work
• Keep a strong editorial process in place (don’t rush reviews!)
• Automate repetitive tasks so writers can focus on in-depth content

At Write RN, we specialize in scalable, high-quality medical content—helping brands grow without sacrificing accuracy.

Let’s Fix These Content Struggles—Together

I’ve been in the healthcare content writing world since 2015, and I’ve seen every challenge that comes with producing accurate, engaging content. I built Write RN to help solve these problems for brands that need reliable, medically sound content without the hassle.

Let’s talk if your team is struggling with finding writers, AI accuracy, workflow issues, SEO, or scaling.