The Benefits of a Content Strategist for Digital Marketing in the Healthcare Industry

Digital marketing in healthcare is vital to a company’s success. Healthcare businesses attract consumers with online marketing, and one of the best ways to do this is using search engine optimization (SEO). Hiring a content strategist for your digital marketing and SEO can increase website visibility and engagement. It ensures your company shows up first on the search engine results page (SERP) when your target consumer conducts a web search. It’s crucial to have a knowledgeable content strategist in the healthcare industry to stay ahead of competitors.

Content Strategy for Digital Marketing in Healthcare

A content strategist for digital marketing in healthcare is essential in today’s online world. Patients are looking for information online to help manage chronic or acute diseases. Healthcare industry businesses with a marketing strategist rank higher on SERPs and attract more traffic. However, getting clients to your website is just the first step. A content strategist builds trust by providing clear, easy-to-understand health information, keeping the consumer on the webpage longer.

Hiring a nurse as your content strategist is a wise choice because they have unique healthcare industry knowledge, providing a competitive edge. Additionally, nurses have been named the most trusted profession for over 20 years. Building trust in a brand will make consumers more likely to invest in your products or services.

Utilizing SEO in Healthcare Digital Marketing

One of the most essential digital marketing tools a content strategist uses is SEO to optimize your business for Google, helping it appear first in search results. They do this by

• Using online tools like Google Keyword Planner to choose keywords targeted to your clients and their specific needs, focusing on current healthcare industry trends.
• Selecting the right keywords and strategically embedding them in your content.
• Researching key search terms of other companies to remain competitive.
• Regularly updating keywords to keep up with current trends.
• Finding the best writers for your content marketing. Google ranks web pages written by nurses higher than other authors because nurses are healthcare industry experts.

The Benefits of SEO in Healthcare Marketing

Some benefits of using SEO in digital marketing in healthcare businesses include increased visibility of your website and attracting consumers. Once there, your marketing will educate and engage them.

Providing helpful, accurate information builds trust and connects you to your target audience, allowing them to learn more about your products or services. Your business’s digital marketing will improve patient outcomes, which is everyone’s goal in the healthcare industry.

Where to Find Your Expert Healthcare Content Strategist 

Embrace the future of digital marketing in healthcare by hiring a knowledgeable and credible content strategist with a background in nursing. Experience the unique advantage of using a nurse with the power of SEO to drive your business to the top of your target audience’s SERP. The content strategy experts at Write RN will increase traffic and engagement on your website, elevate your brand, and create meaningful connections with your patients.

FAQs: Common Questions About SEO and Digital Marketing in Healthcare

How does a content strategist’s nursing background benefit SEO strategies in healthcare?

Having a content strategist with a nursing background benefits SEO in many ways. Businesses are fighting for the top spots on SERPs, and to get there, you have to understand Google’s algorithm for searches. Google prioritizes content that is helpful and trustworthy and cites credible sources. Nurses are specially trained to find information on the internet through credible websites. It’s more than just repeating information found on websites like other authors might do. Nurses have cared for actual patients in the hospital or doctor’s office and know the important issues patients face. Besides that, nurses’ credentials alone signify them as source experts, which also helps increase Google’s ranking.

What are the key SEO techniques for healthcare digital marketing?

Healthcare digital marketing is complex and requires an expert in SEO and marketing. A successful healthcare content strategy has five pillars: 

• Creating a map to strategize over the next year

• Utilizing SEO to boost visibility
• Finding the best writers for content
• Launching the content according to the predetermined plan
• Evaluating the success of each initiative

How does SEO impact patient engagement and outreach in healthcare?

Outreach cannot be successful if patients can’t find and engage with the content. That’s what makes SEO so impactful. If patients can find the information they need in their Google searches and find an organization they can trust, then outreach opportunities can impact the target market and start to improve patient outcomes.

Can SEO in healthcare marketing help in reaching a wider demographic?

SEO in healthcare can reach a broader demographic by designating the target audience. For example, a company could target underserved populations in its SEO marketing strategy. That’s why it’s good to have a content marketing expert on your side to help you customize your marketing strategy to reach all the demographics in your target audience.

What are the challenges in integrating SEO into healthcare marketing?

SEO in healthcare marketing presents many challenges. SEO and marketing, in general, are very time-consuming and ever-changing. That’s why it’s a good idea to outsource your content marketing to a specialist who can write articles that fit your target demographic and consistently publish content. The healthcare industry changes rapidly, and keywords in articles need constant revision. Check out the Write RN team of content strategists to get started!

References

Brenan, M. (2023, January 10). Nurses retain top ethics rating in U.S., but below 2020 high. Gallup. https://news.gallup.com/poll/467804/nurses-retain-top-ethics-rating-below-2020-high.aspx 

Prior, R. (2023, December 1). How the Google search algorithm works: A zero-fluff guide. Semrush Blog. https://www.semrush.com/blog/google-search-algorithm/