Should I run Google Ads or Facebook Ads?

google ads vs facebook ads

Choosing between Google Ads and Facebook Ads is a struggle for many business owners. Choosing between the two platforms depends on several factors that are suited for your business. Here I’ll be discussing where you should spend your media advertising budget. Let’s dive in!

The truth is, there’s no “better” platform. Several factors weigh in on the choice of platform to use, such as your budget, the fit of your product, and your buyer’s journey. Each of them has its advantage, depending on the industry of your business. Most companies use both to maximize their reach in different ways. Both platforms offer an easy-to-use structure and a wide range of targeting options and advanced features. 

Google and Facebook ads undeniably dominate the advertising industry. Both of the platforms have similarities in terms of cost and number of active users. Before determining which of these two fits your business, see the difference between Google Ads and Facebook Ads in this article.

Let’s take a look at which one is perfect for your business to make a bang on your buck.

In deciding which advertisement platform you’re going to use, ask yourself, “what do I want to achieve with this platform?”

If you’re aiming for more significant sales, leads, and an increase in the number of consultations you will get, both platforms are suited for you. Facebook has nearly 2.80 billion users, and Google has 4.39 billion users. It makes it a perfect platform if you want to achieve those results.

Hands typing in a computer measuring the analytics for Google Ads and Facebook Ads

When to Run Facebook Ads?

What is your goal with your ad spend? If your answer is to create your brand awareness or increase your social media following and presence, you would want to invest in Facebook Ads.  Most users browse through their feed and stories, making it a perfect platform if you have that kind of goal in mind.

When to Run Google Ads?

Again, I’ll ask, “What is the goal of your ad spend?” If you aim to sell your products or services directly to your customers, Google Ads is the way to go. Google shopping is ads that are eCommerce-based that show up when similar or direct searches. It can pop up your pricing, reviews, and other features like shipping. And, for every $1 you spend on your ads on the platform, you make $2, which double the amount you have spent.

Paid Research vs Paid Social

Google Ads is paid research, whereas Facebook Ads is paid socials. On Google Ads, you’re paying to have your listing be featured on search engines, while on Facebook ads, you’re paying to get in front of customers on their social networks. Small businesses often start small with their budget, so choosing which platform would bring them a better reach and ROI is daunting.  

Each advertising platform has its perks depending on your intended outcome. But, you can always do both if you want to check all those outcomes.  Time is precious; use your advertising budget to somewhere you know it will get your business to success. 

Want to start getting all those outcomes? Don’t worry; we can help you with your Google and Facebook ads. Our team consists of advertising professionals delivering top-notch ad strategies with high-quality results. Our past clients speak for what they’ve experienced working with us. Want to see the results yourself? Fill out this form!

About the Author

Janine Kelbach RNC-OB
Janine Kelbach RNC-OB

Janine is a Registered Nurse since 2006, specializing in labor and delivery. She still works at the bedside, as needed. She built Write RN back in 2015 when she started as a freelance writer.

Over the years, and many clients later, she studied marketing, grew her marketing skills, her portfolio (over 200+ pieces), and her business to the agency it is today.

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