Strategies for Sourcing Expert Writers for Healthcare Infographics

Healthcare infographics are an engaging way to hook your reader. With only 54 seconds to grab your reader’s attention, viral content is a must. 

Use expert healthcare content writers to create captivating infographics. Popular platforms and networks make finding vetted writers easy.

Understanding the Value of Expert Writers in Crafting Healthcare Infographics

Healthcare topics can be complicated. When written too technically, a reader can lose interest. A healthcare expert understands the topic. They can provide accurate and engaging content. The role of expert health writers is to make complex information easy to understand. 

Healthcare infographics are a great way to help the reader. They can explain advanced concepts through comprehensible images and increase brand awareness. Infographics can combine text, illustrations, charts, or graphs. The food pyramid infographic is an iconic example from the U.S. Department of Agriculture. Healthcare infographics are a great marketing tool because people can share them on many platforms. They can help boost the SEO and authority of your website.

Identifying Potential Sources for Expert Healthcare Writers

There are several strategies to locate writers who are qualified and experienced. The best places to find expert writers are professional networks and associations, freelance platforms, and healthcare blogs and publications.

• Professional networks and associations: Professional networks like LinkedIn can be a great location to find experts. Search for writers with the experience you need, or search for those recommended in your network. Explore professional writing organizations such as the Association of Health Care Journalists. They often have directories where you can find healthcare writers. To access top health writers, use a healthcare content marketing agency like Write RN.
• Freelance platforms: You can find writers with healthcare infographic experience on freelance platforms like Upwork or Fiverr. Review the profiles of candidates. Note their experience, education, samples of work, ratings, and reviews. 
• Healthcare blogs and publications: Explore healthcare blogs and publications for engaging articles and healthcare infographics. Go to the bylines to find the writer’s information, and follow the links to contact them.

Evaluating Writers for Healthcare Infographics

When creating healthcare infographics, it’s critical to assess the skill and expertise of potential writers. Review the writer’s portfolio, subject matter expertise, and writing and communication skills.

• Portfolio review: Review the writer’s portfolio. Study their samples of healthcare infographics, judging the visual appeal, delivery, and clarity of the messages. What is the writer’s specialty and quality of articles and infographics? Did the writer pay attention to detail and use credible sources? 
• Subject matter expertise: Check the writer’s medical and professional background, including degrees and certifications. Subject matter experts offer a unique perspective tailored to the target audience’s needs. For example, a pediatric health writer creates evidence-based content about kids that focuses on relevant experiences.
• Writing and communication skills: Ensure the writer can make complex medical jargon easy to understand and engaging. Look at past work for examples. Ask about healthcare infographic metrics such as increased views, downloads, shares, and website traffic. Can the writer adapt to brands’ different tones, styles, and voices?

Best Practices for Collaborating With Healthcare Writers

You can support teamwork with clear expectations and communication. Best practices include using briefs, feedback, and revision and fostering ongoing engagement.

• Clear briefs: Providing a clear brief is crucial in carrying out a successful project. A detailed brief increases collaboration between the client and writer, cuts the need for time-consuming revisions, saves time by avoiding meetings and emails to get the information, and gives consistency and transparency to everyone involved in the project. The brief should include the objectives, key messages, and goals. It should also include the target audience for your healthcare infographic.
• Feedback and revisions: The writer and client must work together to ensure the final project meets all goals. Helpful feedback focuses on clear, constructive, and specific comments on the visual and informational aspects of the infographic. The goal is to provide an easy-to-understand message for the target audience.
• Ongoing engagement: Building long-term relationships with writers for future projects is essential to developing consistency in your healthcare content. Clear and kind communication leads to a good working relationship. A good relationship leads to a positive outcome. 

Leveraging Technology in Sourcing and Managing Writers

Using technology can simplify the sourcing process. These tools help find and manage writers to create healthcare infographics. 

You can use platforms to search for and work with healthcare writers. Freelance platforms and job boards can help you source writers. Virtual communication tools like Zoom, Skype, or Google Meet can help with virtual interviews and are useful for meetings and consultations.

Tools for project management and content management systems can keep your project organized. Common project management systems include Trello, Clickup, and Asana. These programs let you create tasks and set deadlines. 

Collaborative platforms such as Google Workspace, Microsoft Teams, and Slack allow real-time document sharing and facilitate communication for remote team members.    

Ongoing communication will ensure your healthcare infographics and projects are on brand. It will also help you meet deadlines.

Sourcing Expert Writers for Healthcare Infographics is Easy

To recap, using good healthcare infographics in content marketing is key. Infographics help you engage readers and grow your brand. 

Sourcing expert writers for content is simple. You need to use the right platforms. Visiting professional platforms and associations will help you form professional networks and connect with expert health writers.

With the right approach, finding the best talent can be quick and painless. Visit Write RN to find expert writers for your content needs.

FAQs

How do I ensure the healthcare writers I source are truly experts in their field?

Look for a healthcare writer with specific qualifications in the relevant topic. Ask for credentials and examples of their work. Include healthcare infographics they have created.

What are the red flags to watch out for when hiring writers for healthcare infographics?

Red flags include a lack of portfolio pieces and poor or no reviews. The writer promises unrealistic services, or there are delays in communication.

How much should I expect to pay expert writers for high-quality healthcare infographics?

Fees depend on experience, project length, work scope, research needs, and turnaround time.

Can you recommend specific platforms or websites to find writers with healthcare expertise?

When searching for a healthcare infographic expert, use LinkedIn and other professional networks. Search freelance platforms such as Upwork and Fiverr. Or use a healthcare-specialized writing service such as WriteRN or content agencies.

How do I maintain a good relationship with freelance writers for long-term collaboration?

Set clear expectations to build a strong relationship with freelance writers. Practice good communication regarding project scope, feedback, and revisions. Highlight the positive and give suggestions for improvement. Show appreciation for a job well done and stay in touch after completing the project.

References

Fitzgerald, A. (2021, December 22). What is the average time spent on a website? [+ How to improve it]. Hubspot. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj

Rigby, A. (2024, March 1). Create viral infographics that boost your organic traffic. Foundr. https://foundr.com/articles/marketing/infographics-marketing