- By Jessa Miller, RN
Social media has been proven an effective way to not only boost your online presence but also to capture leads for your business. Every brand is using social media platforms to convey its message to its target audience, and the healthcare industry is no exception. Whether you aim to produce informative and educational content, want to enhance your patient engagement, or make patients aware of your brand’s products and services, a quality and effective social media strategy is key to achieving your marketing goals.
Social media marketing is a strategy that utilizes social platforms to promote a business, service, or product. With the strategies fit for your business, you can increase brand visibility and establish relationships with your customers and other companies. This post will provide the top three tips to master social media marketing and take your business to the next level.
How to Use Social Media to Increase Brand Visibility
It is no secret that social media is a fantastic tool used worldwide for entertainment and spreading brand awareness. Search Engine Optimization (SEO) is a process of using strategies to drive traffic. Optimizing posts is an excellent way to increase brand visibility, which can help with the sale of services or products. Using SEO-focused keywords in posts can help your content become more visible on popular search engine results pages (SERPs).
When creating content, use keywords and phrases in the post, bio, and description area that search engine algorithms will pick up on. For example, if your product is a face cream marketed as “anti-aging” or “firming,” it would be best to use these specific keywords in your profile description bio. In relation to this, using relevant hashtags will help increase your visibility to users searching for specific topics (e.g., #antiaging). This process will help your content rank higher in SERPs and increase your posts’ visibility.
Visuals such as pictures, videos, graphs, and charts can draw the customer in. In a world of constant movement, keeping content brief and attention-grabbing is crucial. Visuals help make posts memorable and easier to capture.
If you need additional help enhancing your marketing, consider a social media manager, an individual in charge of handling the social media side of your business. This position may include approving and posting content, responding to comments, analyzing each post’s algorithms and effectiveness, and creating a content calendar.
Top 3 Tips for Social Media Marketing
There are many strategies on how to promote your business through the use of social media. Below is a list of the top three ways to elevate your social media marketing.
1. Consistency is Key
A consistent and predictable posting schedule helps your audience learn when to expect your content. Posting high-quality, appealing, and informative content may draw more people toward the product. This consistent engagement can increase followers and establish relationships within the community. Here are a few questions to ask yourself:
- How often should I post?
- What time of day works best for increased views and interaction?
- Does my content align with my brand’s mission?
- Are my posts appealing and able to draw people in?
2. Know Your Audience and Grow Together
Because there are so many avenues within the social media world, it can seem overwhelming to decide on the best platform to focus on. Understanding the various social media platforms and the demographic of users can help determine which one to use. With an estimated 4.8 billion social media users worldwide, the ability to reach people has become so accessible.
Will you want a platform with more visuals, like Instagram or Youtube? Or will you take advantage of Facebook, the world’s most active social media platform? Focusing on the platform that works best for your business, even if a singular space, is better than attempting a higher quantity that is challenging to keep up with.
Understand what your customers are saying about your brand. Have open and honest communication. Customers value transparency and when businesses own up to their mistakes. In addition, customers appreciate learning how errors are being addressed to provide better service.
Monitor your analytics. Pay attention to the data that your posts generate. This process will help you understand which topics resonate with your audience and which areas need more attention. Utilizing analytics will also help you refine your strategies and create content tailored to your audience.
3. Be Authentic
Ensure you understand the market and competitors. Providing what you advertise to your customers will establish trust and leave a positive impression. Utilizing influencers within the social media space is an excellent strategy for brands to create partnerships with. They can leverage their high account following, which equals more outreach and, therefore, more sale conversion. People want to work with brands they view as professional, sincere, and that deliver on their mission. In a space that allows misinformation to spread easily, it is important to provide your audience with trustworthy content in every interaction.
How to Measure the Success of Your Social Media Marketing Efforts
A way to measure the success of your social media marketing efforts is to track the search results for your website. This step will provide insights into how well your website performs in the search engine rankings and how much traffic it receives from social media platforms. Analyzing your website’s search results can help you identify areas where you need to improve and determine the effectiveness of your social media posts. There are many free and paid analytic tools for use, including Google Analytics, SocialPilot, Social Status, Keyhole, and Shortstack, to name a few.
Social media is a space that, while very competitive, provides an avenue for limitless creativity. Learning what works for your brand will take time and constant revisioning. Create a social media marketing plan that will boost your business today.
References
Agarwal, M. (2023, May 15.) Best 12 Paid and Free Social Media Analytics Tools for 2023. SocialPilot. https://www.socialpilot.co/social-media-analytics-tools#:~:text=SocialPilot%20is%20one%20of%20the,growth%2C%20demographics%2C%20and%20influencers
DataReportal – Global Digital Insights. (n.d.). Global Social Media Statistics. https://datareportal.com/social-media-users
Kemp, S. (2023, May 11). Facebook Users, Stats, Data & Trends. DataReportal – Global Digital Insights. https://datareportal.com/essential-facebook-stats
MOZ. (2023, May 15). What Is SEO?. https://moz.com/learn/seo/what-is-seo
Weber, I. (2023, January 5). 15 social media tips to elevate your marketing strategy. SocialPilot. https://www.socialpilot.co/blog/social-media-marketing-tips
About the Author
Jessa Miller, RN
Jessa is a Registered Nurse with over 4 years of experience in ICU, progressive care, and is currently working as a hospice telehealth triage nurse. Before becoming a nurse, she was a music educator. She enjoys a good gym session and playing flute in her spare time.
